A question that has come up frequently in my office over the past year or so is how can we now contact all the agents at once. The mass email function in FlexMLS was a great tool that unfortunately Bright MLS does not offer. Luckily for all of us, Tracy Matroni at LCAR is willing to help! Any agent who would like an Agent Roster should email Tracy at She advises that you request an updated roster quarterly as agents tend to change offices and their contact information somewhat frequently.

Tracy will send an Excel roster. To use it, she advises senders copy the email address column, paste it into the “Blind Copy (bcc)” line of the email, and use your own email address in the “To” line. Additionally, senders should only send about 50 addresses at a time to reduce the risk of the email being caught in spam filers.

Another easy way to use the Excel roster is to upload it into a CRM . . . you are using a CRM, right?

Jennifer Augustine, ReMax Pinnacle

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Lancaster County Association of Realtors®

Lancaster County Association of Realtors®